Power over odor

Aluminum-free odor control

Nicely offers 24-hour protection with seven active natural ingredients to absorb moisture and neutralize odor-causing bacteria.

 
 
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Double magnesium

Nicely contains two kinds of magnesium, magnesium oxide and magnesium hydroxide. Instead of blocking your pores, they work together to absorb moisture (magnesium oxide) and neutralize odor-causing bacteria (magnesium hydroxide) on your skin.

Other natural active ingredients in Nicely’s formula include baking soda, zinc oxide, and kaolin clay, all helping to increase effectiveness without causing irritation.

A new take on baking soda

Many natural deodorant brands started with formulas relying on baking soda as the main active ingredient. Soda bicarbonate is a natural ingredient with many uses. It’s found in many foods we regularly eat and is a powerful deodorizer. Exactly because of its power, if you put too much on your skin it will change your natural pH, causing skin irritation. A natural deodorant must combine complex phytonutrients to achieve effective, healthful protection against odor while maintaining the right pH balance for sensitive skin.

Nicely’s balanced vegan formula is not likely to cause irritation. It also includes vitamin-rich organic shea butter, mineral-rich organic arrowroot, and Candelilla wax, which besides being a natural vegan alternative to beeswax, is also a nourishing skin conditioner. Full list of ingredients >>

CLEAN AND ORGANIC INGREDIENTS: No parabens, phthalates, or chemical fragrances, only pure minerals, organic ingredients, and therapeutic-grade essential oils >>